Data Analytics 

Understand Customers. Grow Business.

Price Optimization

Find the right price to maximize your profit or revenue.  We segment customers into meaningful groups and understand how demand for your product or service varies at different price levels. We combine that data with information on costs and inventory levels to recommend prices.

Given the complexity of pricing thousands of items in highly dynamic market conditions, modeling results and insights help to forecast demand, develop pricing and promotion strategies, control inventory levels and improve customer satisfaction.

Your Data + Our Models = Unlocked Revenue Potential

Innovating with A/B

Digital marketing campaigns are a great way to drive business and return on investment. And we all know it’s easier and cheaper to retain customers than it is to get new ones.  

This is why it’s vital to run A/B tests when trying out new innovative ideas for your digital marketing campaign. Improving conversion rates can make a big difference in your bottom line. 

However,  A/B Testing isn't just for marketing, it's used to test features in mobile apps. Which version will your users like? Test it out!  The key here is that A/B, while simple, is a powerful tool to help your ideas and learn what works, and what doesn't. This is how we innovate.

Data: The Voice of the Customer

But are you listening? Understanding a customer's lifecycle is critical to reach new customers, grow and engage your current base and slow attriting behaviour.  Our Analytics Team can reveal tactical insights to grow engagement and save money.