Digital marketing campaigns are a great way to drive business and return on investment. And we all know it’s easier and cheaper to retain customers than it is to get new ones! 

This is why it’s vital to run A/B tests when trying out new innovative ideas for your digital marketing campaign. Improving conversion rates can make a big difference in your bottom line. 

However,  A/B Testing isn't just for marketing, it's used to test features in mobile apps. Which version will your users like? Test it out!  The key here is that A/B, while simple, is a powerful tool to help your ideas and learn what works, and what doesn't.